60 YEARS OF JAPANESE INNOVATION: For over 60 years, Audio-Technica has worked alongside leading figures in sports and music broadcast to develop and hone a range of products that deliver on the highest level. Humility, passion, creativity, and expertise in sound are the core values behind Audio-Technicas legacy SECURE FIT LIGHTWEIGHT DESIGN: The Sonic Sport has a Secure Fit User-Friendly Lightweight design with Ear hooks that conveniently adjusts to your ears & makes it Sports Friendly, Travel Friendly & allows the user to enjoy music freely & attend calls with seamless experience for longer hours even during rugged exercises & Sports.